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Web marketing and search engine optimisation...
...think Red Spider

Search Engine Optimisation is the process of achieving higher search engine placements in search engines such as Google, Yahoo! and LiveSearch. Search Engine Optimisation (SEO) can be broken down into two categories:

Organic Search Engine Optimisation refers to achieving higher placements in the natural listings i.e. those listings which are non paid for. In Google, these listings are on the left. Organic Search Engine Optimisation placements are influenced by the quality of content and website structure (on-page optimisation) and links to your website from other websites (off-page optimisation).  Organic search engine optimisation is based around on-page optimisation and off-page optimisation.

Inorganic Listings, Pay Per Click is all about paying for placements such as through Pay Per Click listings on search engines. In Google these are the “sponsored links”.

 

 

Web marketing need not be limited to search engine optimisation. Other marketing methods such as e-press releases, articles, news articles, blogs and forum postings can all help drive relevant traffic to your website. This area is too vast to cover in just a few pages, call us for a free (no obligation) telephone consultation or visit or blog for regular discussions on web marketing.