You are here:  Web Marketing -  On Site SEO

On site Search Engine Optimisation (SEO) 
and being search engine friendly

On site optimisation (on page optimisation) is all about making your website search engine friendly. The subject of onsite Search Engine Optimisation is vast but in a nutshell it is about making your website relevant to its subject area.

For example if you have a website about car parts, your website must portray to search engines (through the use of text, page headings, page titles etc) that your website is about car parts. But this does not necessarily mean focusing on the phrase “car parts”. Websites should focus around the phrases that users are searching for on search engines. So it is of little use focusing on “car parts” if people are searching for “auto parts” online.

We use a combination of specialist software and our expertise to determine key phrases that users are searching for. We can analyse competition for these key words and provide advice and guidance on the best key phrases to use which have the highest search volume vs minimal competition.

Being “Search Engine Friendly”

Before search engines can determine how relevant your website is to a phrase, search engines need to know how to index (or scan) your website. It needs to know which pages exist, which to index and which not to index. So in other words, your website needs to be “search engine friendly” and portray the website information needed to search engines.

All of our websites are designed to be “search engine friendly”. We have extensive experience of structuring websites and web pages so that search engines can efficiently index them. We do not charge extra to make our clients’ websites “search engine friendly”.

Call us for a free, no obligation consultation on how we can provide onsite search engine optimisation to help your websites performance in the search engines.

See also off site search engine optimisation for details of what can be done elsewhere to enhance your search engine listing.