Google Analytics
- Where are my visitors coming from?

Web site traffic statistics are a means of providing data to you regarding the visitors to your website. To make the most of your website as a marketing tool then website traffic statistics are not to be missed!

Many clients we work with have either never considered this possibility or do not feel that it provide value.  This could not be further from the truth. Web site traffic statistics give you extemely valuable data including:

• how your visitors came to your website and what they searched for to find you 
• popular pages of your website - pages visitors spend the most time on
• pages that are not popular - pages with little time spent on
• which page they look at first - do not assume it is always the home page 
• which page on your website they visit last before leaving your website

Now that you have this data you can identify the strengths and weaknesses of your website. It is often interesting to see which pages are unpopular, these will have visitors spend little time on them. When you know which these pages are you can set about amending these pages to make them more popular.

Search engines (for example Google) index web pages not websites, so it is not always your homepage that Google will present to searchers!  The page shown will be the page from your website that best matches what is being searched for.

Websites statistics can show you which webpages your visitors often visit first on your website.  You can then take the time to make sure that these pages look and function well so you make a good first impression.

We can install Google Analytics on to any of our websites, or any existing website. So call us today to find out how Google Analytics can benefit your business.